An architecture for user experience extends beyond a specific screen design or device interaction, and it depends on a community of people much broader than user experience designers such as business analysts, engineers, marketing product planners, program managers, and technical communicators.

Leo Frishberg, Product Design Manager at Intel, walks through his user experience architecture framework, beginning with an overview of the user experience lifecycle and leading to a discussion of a communication architecture. The presentation illustrates a communication architecture using common examples found in most applications.

Simply creating an experience is not sufficient, though, as individual contributors to a great user experience, we can’t assume our work stands on its own. Any architectural effort takes resources, time, and money, and where there’s money, there’s politics. To craft good architecture we have to be prepared to get political. Frishberg completes the evening with recommendations for moving the technical communication architecture agenda forward in your organization.

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For over 30 years, Leo has been working with computer technology, starting with assembling his first analog computer in 1967 and continuing as an Algol 80 and Basic programmer before the onset of microprocessors.

In 1979, Leo graduated from U.C. Santa Cruz with a B.A. in Environmental Planning and minor in Information Technologies. He received his M.Arch in 1982 from SCI-ARC. In 1984, with his California state license to practice Architecture, Leo began his career as a User Experience Architect (before he knew that’s what it was called). Throughout his career as general partner of Phase II, a CAD-based facilities management consultancy, and with Cliffside Software, Inc., a Portland software development firm, Leo has maintained a strong experience-centered design philosophy.

As of January 2012, Leo is Product Design Manager at Intel Corporation in IT (purportedly the first UX designer in all of Intel’s IT department). For the prior seven(+) years, Leo was Principal User Experience Architect for the Logic Analyzer Product Line at Tektronix, Inc.

Date

Thursday, May 24, 2012

Time: 6:00–8:30 PM

• Light meal and Networking: 6:00–6:45 p.m.
• Announcements: 6:45–7:00 p.m.
• Presentation: 7:00–8:00 p.m.
• Q&A and Networking 8:00–8:30 p.m.

Cost

• Members: $5
• Non-Members: $10
• Student Members: Free
• Student Non-Members: $5

RSVP and Prepay

Please RSVP by Monday, May 21, 4:00 p.m. to Mabel Lee, WVC Hospitality Manager, at Mabel_Lee_01@hotmail.com. Early RSVPs appreciated!

You can also prepay using your credit card. From the drop-down menu below, select your membership or non-membership category and click Pay Now. Use any credit card or PayPal account. Refunds are not allowed but payments can be applied to future meetings.

May 2012 Meeting Member, Student Non-Member, Non-Member

Member $5.00 USD Student Non-Member $5.00 USD Non-member $10.00 USD

Eats

Deli buffet featuring assorted lean deli meats, cheeses, sandwich toppings, and a variety of fresh deli-style breads. Served with salad, chips, cookies, and sodas.

Location

Tektronix
Building 38, East Dining Room
3025 SW Zworykin Avenue
Beaverton, Oregon 97077
Map

Parking and Transportation

Convenient parking in front of Building 38.
Blue Line Max and Trimet Bus. Plan your trip with Trimet.

Details coming soon.

It’s not too early to think about submitting an entry to the Willamette Valley Chapter (WVC) Competition for 2012–2013. Submitting an entry will provide you with feedback from your professional peers, as well as an opportunity to win recognition for your work. You do not have to be a Society for Technical Communication or Willamette Valley Chapter member to submit an entry. Your entry must:

• Contain sufficient technical, scientific, medical, or similar content to qualify as technical communication;
• Have been produced or substantially revised within 24 months prior to September 1 of the current year;
• Have been originally prepared (and accepted) for publication by a client, employer, or publisher.

The WVC will accept entries for the 2012–2013 Competition from Monday, October 1, through Tuesday, October 30, 2012. Consider submitting projects you are currently working on or have not yet started, but will complete by September 1, 2012.

The WVC Competition also provides members and nonmembers alike the opportunity to participate in the judging of the entries. Being a judge gives you an opportunity to review the work that your professional peers are doing, as well as the types of publications and communications some of the major, medium-, and small-sized corporations in the Portland metropolitan area are producing.

Please consider submitting an entry or becoming a judge in the WVC Competition. When you submit an entry in the Competition, you are still eligible to be a judge in the Competition.

If you have any questions about the WVC 2012–2013 Competition, contact Janet Stephany at competition@stcwvc.org.